Yoplait promotes their product through creative commercials. This commercial is unique because of how they present the idea of eating healthy food that tastes like desserts. They also have that itty bitty yellow polka dot bikini commercial with that catchy jingle. Not only is it catchy but it has become a popular song among television viewers. There commercials work because they catch the viewers eye and are rememberable.
There commercial about eating healthy yogurt that tastes like desserts is a good angle because now- a- days the majority of us have a crazy sweet tooth and have trouble controlling it. I know I do. That's why I am so happy that I can't eat sugar any more. But to replace that void in my life I can consume yoplait yogurt instead. Yes, I find their promotion to be reasonable and I buy the idea of being able to eat a dessert tasting yogurt without getting fat.
Their promotion presents an ideal that we all hope to find; a healthy dessert. I guess Yoplait is just the next best thing.
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