Monday, February 22, 2010

Yoplait promotions


Yoplait promotes their product through creative commercials. This commercial is unique because of how they present the idea of eating healthy food that tastes like desserts. They also have that itty bitty yellow polka dot bikini commercial with that catchy jingle. Not only is it catchy but it has become a popular song among television viewers. There commercials work because they catch the viewers eye and are rememberable.

There commercial about eating healthy yogurt that tastes like desserts is a good angle because now- a- days the majority of us have a crazy sweet tooth and have trouble controlling it. I know I do. That's why I am so happy that I can't eat sugar any more. But to replace that void in my life I can consume yoplait yogurt instead. Yes, I find their promotion to be reasonable and I buy the idea of being able to eat a dessert tasting yogurt without getting fat.

Their promotion presents an ideal that we all hope to find; a healthy dessert. I guess Yoplait is just the next best thing.

Thursday, February 18, 2010

Mac and Disney Marketing




Marketing is when a company puts up posters, bildboards, and other advertising tools to put out information about their product.


Well, my one creative marketing campaign I have seem is the Mac advertising. It's nice because of how they make the different computer brands into people. The mac character is witty while the PC is funny in the sense that he is tenacious to have people believe that a PC is a good computer. The lines of the characters and background are crisp and pleasing to the eye. Every commercial is creative and funny, I always enjoy them and think of them as amusing.


Disney World ads also catches my eye because they are magical and cute.
Disney promotes their ads through commercials. These commercials usually come out after a super bowl or the world series, the winners usually star in the commercial saying that going to Disney World will be the thing they do next (since they won).


http://i.ehow.com/images/GlobalPhoto/Articles/5145561/cheap-disney-world-packages-main_Full.jpg

http://theinspirationroom.com/daily/commercials/2006/12/get-a-mac-hug.jpg

http://img.thesun.co.uk/multimedia/archive/00737/Tom_Cruise_737022a.jpg

Tuesday, February 9, 2010

Ethics


Many questions pop up when one thinks of the advancement of technology; from robots taking over the world to the possibility that we are handicapped by computers. Other people worry about privacy laws; they are worried that cameras are watching them in their homes or workplaces. The cameras that the government positions on every street corner are questioned as being over indulgent or invasive. I think this became a problem because there's the possibility of police officers, or the operator of these computers, watching citizens when they don't need to be. I think it made people uneasy to know that they were being watched. To me there doesn't seen to be a solution to the problem because there will always be at least one person who is uneasy about the surveillance cameras.
Another issue that we face is that robots will take over the world. I'm can't say whether I agree with this or not but I can say that it is plausible. I think this became an ethical issue when writers in the 70s allowed their imaginations to go wild. This issue first came up in movies and books. Soon enough crazies began to believe it and now we have people who believe that technology is evil and malice. For some people there is a worry that technology will be come so advanced that robots will be able to take care of themselves and to take over the world. The solution to this problem is not creating technology that is smarter than us or a robot that can think on it's own. The Church doesn't say anything on robots taking over the world but I think it is possible. If an antagonist comes along and decides to create evil robots to take over the world it may happen.

Another ethical issue we face is the one of computers handicapping our physical and mental capabilities. This became a problem when people started to use the computer for simple acts such as adding and subtraction and for contacting people. It seems that computers have not only dumbed down our mental capabilities but also have stifled our social growth. The Church doesn't seem to have an opinion on it but they do seem to have an opinion on the vulgar sites that can be accessed on the computer. In a way I guess that would stifle one's social skills because it would cause someone to think that those types of services are offered by anyone. But I strongly believe that computers have some what effected us in a negative way. I appreciate what the computer does but I find that as a society we do us the computer for pointless silly things. I think this problem can be solved by everyone laying off the use of the computer and that people only use it when they really need it.
In the end I think technology causes multiple ethical problems but that it also makes life easier and more functional. I think we just need to put computers and technology to good use and to not use it for pointless stupid reasons.



Monday, February 1, 2010

Bringing power to your points


When people try to get their point across by preaching during a powerpoint it can make the presentation annoyingly ineffective. For example, when a person tries to plant a specific train of thought in your head. Let me explain, say someone is giving a presentation on women's bathing suits and how they have evolved of the years. They should not say, "Now a days if you had the choice between an itty-bitty bikini or a conservative one-piece you would pick the bikini." First of all, who does this presenter think they are? They don't know what you like, you could want a one-piece or maybe you don't want either, maybe you want something in between the bikini and the one-piece. As a presenter one must not preach. (Ah see I put "one must not preach" not you must not preach)

Also, if a presenter doesn't prepare it can make the powerpoint boring causing minds to drift and to wonder. Practice makes perfect. If they are not prepared the powerpoint could be bland when it should be colorful and entertaining, for the most part. If the power-point's color scheme is grey, white and black (and those colors aren't relevant to the presentation) they shouldn't use those colors. Use colors that are related to the topic you are talking about make it fun and add animations. Ineffective power points are boring and seem to drone on forever. If one wants their powerpoint to be effective they should practice presenting and make the powerpoint fun to look at. (with lots of colors, pictures, animations, and maybe some witty word play)